Arjun Mehra
Founder & CEO
Arjun’s love for plants sparked Fidrebal. He oversees strategy and ensures every plant meets our quality standards.
The Story Behind Fidrebal
Bringing greenery to every corner of India with passion and care
Explore Our App
How It All Began
FOUNDER’S VISION
Fidrebal was born in 2018 from the vision of Arjun Mehra, a plant enthusiast who saw the transformative power of greenery in urban India. Frustrated by the lack of accessible, high-quality plants, Arjun set out to create a nursery that delivers not just plants, but joy and sustainability. His dream was to make every home and office a green oasis, fostering wellness and environmental consciousness.
Starting with a small nursery in Delhi, Fidrebal has grown into a nationwide trusted name, combining traditional horticulture with modern logistics. Arjun’s commitment to quality and eco-friendly practices continues to drive our mission.
Our Mission & Core Values
GROWING GREEN, LIVING SUSTAINABLE
Mission
To deliver vibrant, healthy plants to every Indian home, promoting wellness and sustainability through greenery.
Core Values
- Quality: Sourcing the healthiest plants from trusted growers.
- Sustainability: Using eco-friendly packaging and practices.
- Community: Building a green community of plant lovers.
- Innovation: Leveraging technology for seamless delivery and care.
Meet Our Team
PASSIONATE PLANT PEOPLE
Priya Sharma
Head Horticulturist
Priya selects and nurtures our plants, sharing her expertise to help customers care for their greenery.
Vikram Patel
Logistics Manager
Vikram ensures your plants arrive safely and on time, managing our eco-friendly delivery network.
Our Sourcing Process
QUALITY FROM THE ROOT
We partner with trusted local nurseries across India, from Kerala’s tropical growers to Himachal’s herbal experts. Each plant is handpicked for health and vibrancy, undergoing rigorous quality checks for pest-free foliage and strong roots. We prioritize organic cultivation and native species to support biodiversity. Our team visits nurseries regularly to ensure ethical practices and sustainable growth methods.
Sustainability & Eco Practices
GREEN TODAY, THRIVING TOMORROW
- Compostable Packaging: Biodegradable pots and fillers reduce waste.
- Water Conservation: Drip irrigation in partner nurseries saves water.
- Carbon-Neutral Delivery: Partnering with eco-friendly logistics to lower emissions.
- Reforestation Support: A portion of every sale funds tree-planting initiatives.
Our Journey
MILESTONES THAT SHAPED US
Fidrebal Founded
Arjun Mehra starts Fidrebal with a small nursery in Delhi.
Nationwide Delivery
Expanded to deliver plants across India with eco-friendly packaging.
App Launch
Introduced our app for seamless shopping and plant care tips.
100,000 Plants Delivered
Reached a milestone of delivering 100,000 plants to Indian homes.
Sustainability Pledge
Committed to carbon-neutral operations and reforestation support.
Our Impact
PLANTS DELIVERED ACROSS INDIA
Since 2018, Fidrebal has delivered over 150,000 plants to homes, offices, and gardens across India. From bustling cities like Mumbai to serene towns in Assam, our plants have brought greenery to diverse spaces. We’ve supported 500+ local growers and planted 10,000 trees through our reforestation initiatives, fostering a greener, healthier India.
Join Our Team
GROW WITH US
Passionate about plants and sustainability? Join Fidrebal to make a difference. Explore career opportunities in horticulture, logistics, and more through our app.
Discover Opportunities